SOMA represents the core principles that guide our approach to training.

Strength is important to allow the body to endure, but also it enables motion and action. When we are physically strong, we can play, hike, run, jump, and compete; strength enables movement.

Outcomes are the ultimate goal, This is our promise to you that that we looked at everything we felt was necessary for our products to do what we say they will.

Movement is our ability to physically express ourselves, to enjoy this world and the things we find in it however that may be. Do you compete in sports, travel and explore new cities, play with your kids or grandkids, walk, hike, run, bike, swim, or want to go through your day feeling good and capable? That is movement, it is our ability to function and move our bodies however we please.

Adaptation is the process; the development of ability by continuously showing up. Day after day, brick by brick you adapt to what you are doing, what used to feel hard or challenging is now smooth and effortless. Your body adapts to what you do, and by continuously challenging yourself a little bit more over time it is possible to see significant improvements.